First 5 Strategic Policy and Communication Support Program

CHCFC provides support to the public relations firm Rogers and Associates, which is responsible for designing and implementing the statewide First 5 public education campaign. Under this project, CHCFC assists Rogers and Associates in conceptualizing and planning their First 5 strategic communications campaign, and helps Rogers and Associates and the First 5 California Children and Families Commission develop and disseminate comprehensive and up-to-date information about effective and innovative approaches to the provision and enhancement of early childhood services in California.